I grew up around golf — every trip, every weekend, every family memory somehow tied back to it. But while my family loved the game, I never felt confident on the course. I gravitated toward sports that felt more dynamic and empowering — soccer and lacrosse — and played them through college.

After graduating and starting a corporate job, golf found its way back into my life. At a Topgolf work event, I picked up a club for fun — and surprised myself. My boss invited me to play a round the next day. That round changed everything.

I realized most people are bad at golf — but men show up anyway, with confidence. For women, there’s hesitation. There’s self-consciousness. There’s often a feeling of not belonging. That stuck with me.

One day, standing on the tee box in a full Aritzia outfit, it clicked: confidence starts with what you wear. Clothes that make you feel like yourself.

That’s when Lilihammer was born. Strong, feminine, and as versatile as your dad’s favorite polo — only better.